Recent trends indicate that consumers are increasingly open to new gastronomic experiences, showing a willingness to explore unconventional flavour profiles and combinations in their food and beverage. Notably, there is a rising preference for Asian flavours, enriching the culinary landscape with their distinctive tastes and influences. Within the sweet and beverage sectors, a notable shift
Lionel Hitchen is excited to announce the launch of their innovative concept, FutureFlavours. Inspired by the metaverse and AI, Lionel Hitchen has created remarkable flavour combinations that perfectly meet the demands of the younger generation. The company's marketing department conducted research on the taste preferences of Gen Z and Millennials. Based on the findings, their
In the past few years, a dramatic shift has been observed in consumer behaviour towards plant-based alternatives. The reasons behind this change are often related to health and wellness benefits, environmental sustainability, ethical considerations, and the rising prevalence of food allergies. 66% of global consumers cite health as a motivating factor for choosing plant-based alternatives
At Lionel Hitchen, a leading UK based manufacturer and supplier of natural flavours and flavour ingredients, staying ahead of industry trends is crucial. With Pantone recently announcing Peach Fuzz as the colour of 2024, the company's team of experts is excited to explore the potential impact of this velvety gentle peach tone on the food
Flavour Trends 2024/2025: Exploring the Future of Food and Beverage As we reflect on the diverse and ever-evolving landscape of the food and beverage sector over the past year, it's exciting to predict the next flavour trends that will shape this sector in 2024 and 2025. Our predictions for the future point to an exploration
In recent years, there has been a significant surge in the popularity of plant-based diets and alternatives. With the growing awareness of the environmental impact of meat consumption and the health benefits associated with plant-based eating, more and more people are embracing this lifestyle. The flavour and texture of dairy alternatives continue to present a
Mindful drinking has become a popular trend among Gen Z and Millennials, who are increasingly making conscious choices about their alcohol consumption. Unlike previous generations, who may have viewed alcohol as a necessary part of socialising or unwinding, these younger demographics are embracing a more balanced approach to drinking. They are seeking alternatives that offer
Lionel Hitchen, a leading manufacturer and supplier of natural flavours and flavour ingredients to the food and beverage industry, is excited to announce the launch of the Ginger Trail. This initiative aims to explore ginger's untapped potential as a versatile flavour ingredient, delving into its complexities and taste profiles of fresh and dried ginger from
The arrival of autumn brings with it a sense of nostalgia and comfort. As the leaves change colour and the temperature drops, people eagerly embrace the cosy season. One of the most delightful aspects of autumn is the array of comforting flavours that are synonymous with this time of year. The psychology behind the comforting
During the months of August and September, Lionel Hitchen had the privilege of hosting a visit from their esteemed new distributors, ITS Nutriscience, Behn Meyer Vietnam and AMCAN. This visit marked a significant milestone in the ongoing partnership with their distributors and underscored Lionel Hitchen's dedication to fostering strong relationships within their network. The visit
