Discover the Top Flavour Trends Shaping Food & Beverage in 2026/2027 As consumers navigate a world of cultural fusion, wellness consciousness, and sensory exploration, flavour sits at the heart of every food and beverage experience. The modern palate seeks both excitement and reassurance—flavours that comfort, connect, and surprise in equal measure. Across global markets, 2026/2027
Sober October continues to gain momentum, reflecting a wider lifestyle shift towards moderation, balance, and mindful consumption. The latest IWSR Global Trends Report highlights NoLo (no- and low-alcohol) beverages as one of the fastest-growing categories, fuelled by premiumisation, wellness-driven choices, and the demand for new drinking occasions. Consumers are increasingly seeking products that combine social
The global alcoholic beverage industry is undergoing a profound transformation, shaped by evolving consumer expectations, macroeconomic shifts, and cultural dynamics. Following the stagnation during the pandemic years, the market is now bouncing back with renewed energy. A CAGR of 3.8% between 2023 and 2028 is forecasted, led by rising demand for premiumisation, flavour novelty,
In the context of contemporary flavour development, our Miso Flavour emerges as a leading ingredient due to its complex savoury profile, characterised by layered umami depth, subtle sweet-salty nuances, and a distinctly authentic taste. Its versatility makes it especially relevant to current formulation challenges, aligning with the growing market demand for umami-rich flavour systems that
Non-alcoholic beverage trends 2025–2026 are driving a major transformation in the industry, fuelled by growing consumer focus on health & wellness, sustainability, functional benefits, and sensory experiences. Today's consumers—particularly Gen Z and Millennials—are increasingly moving away from traditional sugary sodas and alcoholic beverages. Instead, they are gravitating toward drink options that better reflect their holistic
Farewell to Ann Teal: A Legacy of Dedication, Adaptability, and Team Spirit After an incredible 23 years at Lionel Hitchen, we say goodbye to one of our longest-serving team members, Ann Teal, who has been a cornerstone of multiple departments - most recently as a regulatory compliance officer. As she embarks on a well-earned
Vincent Scully: A Journey Through Flavour, Friendship, and Fortunate Turns From the bustling backstreets of Manchester to the vibrant skyline of Singapore, Vincent Scully’s journey through the Flavour and Fragrance industry has been nothing short of remarkable. Now the Purchasing Manager at Lionel Hitchen, Vincent reflects on a career that spans decades, rich in
Electrolyte Beverages: A Surge in Popularity Electrolyte beverages have seen a remarkable surge in popularity in recent years, becoming essential for daily refreshment. The Global Sports Drinks Market is projected to reach USD 25.82 Billion by 2025 and grow to USD 32.89 Billion by 2029, reflecting a CAGR of 6.2%. This growth underscores the immense market potential
As we look ahead to the culinary landscapes of 2025/2026, a vibrant mix of cultural influences, bold experimentation, and nostalgic reconnections is reshaping the flavour trends. Flavours are not just about taste but are now deeply intertwined with global themes, consumer desires, and emerging narratives in sustainability and wellness. Our report on ‘Flavour
Consumer demand for pleasurable, sustainable, and healthy chocolate is rapidly transforming the global confectionery market, with emerging chocolate trends playing a key role in this evolution. Boasting over $130 billion in sales in 2024, this market is projected to expand at a 5.2% CAGR through 2029 (GlobalData). This growth reflects a
