The global alcoholic beverage industry is undergoing a profound transformation, shaped by evolving consumer expectations, macroeconomic shifts, and cultural dynamics. Following the stagnation during the pandemic years, the market is now bouncing back with renewed energy.
A CAGR of 3.8% between 2023 and 2028 is forecasted, led by rising demand for premiumisation, flavour novelty, and health-conscious reformulations.
Consumer interest in moderation, health, and wellness continues to grow. This is particularly prominent among Gen Z and Millennials. Brands are innovating with functional and novel low-alcohol and alcohol-free offerings, often inspired by traditional flavours and new global formats.
Global Alcoholic Beverage Trends
- Top Trends in Alcoholic Beverages 2025
- Low/No Alcohol Trend
- Flavour-First Solutions from Lionel Hitchen
- Easy & Affordable Indulgence
- Creating Moments in Every Sip with Lionel Hitchen
- Individualism & Expression
- Tailored Tastes with Lionel Hitchen Flavours
- Sensory & Indulgence
- Crafting Custom Experiences with Lionel Hitchen Flavours
- Lionel Hitchen a Trusted Partner
Lionel Hitchen is well-positioned to be the flavour partner of choice, offering not just ingredients but collaboration, co-development, and trend-driven innovation across global and regional markets.
