Non-alcoholic beverage trends 2025–2026 are driving a major transformation in the industry, fuelled by growing consumer focus on health & wellness, sustainability, functional benefits, and sensory experiences.
Today’s consumers—particularly Gen Z and Millennials—are increasingly moving away from traditional sugary sodas and alcoholic beverages. Instead, they are gravitating toward drink options that better reflect their holistic wellness goals, support their personalised lifestyles, and align with their values around health, sustainability, and mindful consumption.
To stay ahead in this rapidly evolving landscape, brands must continuously innovate by exploring novel ingredients, unique and authentic flavour profiles, and functional benefits that resonate with the modern consumer.
Offering products that not only taste good but also deliver real value—whether through added health benefits, mood enhancement, or environmental consciousness—is key to building lasting brand relevance and loyalty.
Global Beverage Trends
- Top Trends in Non-Alcoholic Drinks in 2025
- Hydration and Functional
- Mood & Mental Wellness
- Sugar Demons
- Plant-Based and Sustainable Innovation
Lionel Hitchen combines decades of flavour expertise with a deep understanding of product functionality to support brands in developing innovative beverages that meet the evolving demands of today’s health-conscious consumers. By seamlessly integrating taste and functionality, we help our partners create drinks that not only deliver outstanding flavour profiles but also support health and wellness concepts—ensuring every sip is as beneficial as it is enjoyable.
Download our report on Non-Alcoholic Beverage Trends 2025/2026
