Discover the Top Flavour Trends Shaping Food & Beverage in 2026/2027
As consumers navigate a world of cultural fusion, wellness consciousness, and sensory exploration, flavour sits at the heart of every food and beverage experience. The modern palate seeks both excitement and reassurance—flavours that comfort, connect, and surprise in equal measure.
Across global markets, 2026/2027 will continue to see flavour innovation driven by emotional wellbeing, social media virality, and the fusion of traditional authenticity with bold creativity.
To help brands stay ahead, we have released the Flavour Trends Report 2026/2027 —a global, insight-driven guide packed with data, flavour direction, and innovation opportunities for the year ahead.
What’s inside of our report?
- The World on a Plate
- The New Language of Wellbeing
- Nostalgia Meets Comfort
- Elevated Indulgence
- Snackification




