Non-alcoholic beverage trends 2025–2026 are driving a major transformation in the industry, fuelled by growing consumer focus on health & wellness, sustainability, functional benefits, and sensory experiences. Today's consumers—particularly Gen Z and Millennials—are increasingly moving away from traditional sugary sodas and alcoholic beverages. Instead, they are gravitating toward drink options that better reflect their holistic
With ever more health-conscious consumers taking control of their choices, the soft drinks industry has seen an increase in the launch of new products with functional benefits, low or zero sugar content, natural flavours and ingredients. Many consumers are now changing their consumption habits due to the rise of flexible working and spending more time
Dry January is fast becoming a common practice for people across the UK, Europe and the US. Each year more and more individuals join this challenge, promoting the healthy and positive benefits that can come from even a temporary period of sobriety. According to thefoodpeople - drinkswatching January 2022, the latest figures show that
