The global alcoholic beverage industry is undergoing a profound transformation, shaped by evolving consumer expectations, macroeconomic shifts, and cultural dynamics. Following the stagnation during the pandemic years, the market is now bouncing back with renewed energy. A CAGR of 3.8% between 2023 and 2028 is forecasted, led by rising demand for premiumisation, flavour novelty,
The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a
Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,
With ever more health-conscious consumers taking control of their choices, the soft drinks industry has seen an increase in the launch of new products with functional benefits, low or zero sugar content, natural flavours and ingredients. Many consumers are now changing their consumption habits due to the rise of flexible working and spending more time
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. Brands are seeing this as an opportunity
Consumers still face post-pandemic feelings of health and financial insecurity. Shoppers desire to be in control of food and drink decisions and they will consider how their purchases contribute to protecting their health and/or the health of the planet, according to Mintel - What the 2022 Consumer Trends mean for food and drink. After initial
Dry January is fast becoming a common practice for people across the UK, Europe and the US. Each year more and more individuals join this challenge, promoting the healthy and positive benefits that can come from even a temporary period of sobriety. According to thefoodpeople - drinkswatching January 2022, the latest figures show that
