Tailored Flavour Solutions for Every Product
At the heart of our Flavour Solutions is a commitment to innovate and elevate the overall sensory experience of food and beverage products. We develop creative solutions that work in harmony with your base to intensify taste and build lasting consumer appeal.
With a wide range of high-quality flavours and natural extracts, we help you craft products that taste amazing and support today’s wellness goals. We make ‘healthy’ taste ‘Naturally Fabulous’
Health & Wellness
Health and wellness continue to shape consumer choices, with more people integrating functional products into their daily routines. While consumers are seeking benefits like hydration, energy, and mental well-being — often through low-calorie, low-sugar, or plant-based options — great taste remains essential.
Flavour plays a critical role in driving repeat purchase and elevating the experience of health-forward products. As expectations rise, brands must deliver functional benefits without compromising on enjoyment. That’s where expert flavour design makes the difference — helping create “better-for-you” products that consumers reach for again and again.
of global consumers consider “good for your physical fitness/health” as essential – GlobalData, Mega Trends Health & Wellness
Flavour That Feels Good
The Team
We partner closely with our customers to develop flavour solutions that are as sophisticated as they are satisfying. Every project is tailored to meet specific needs, whether it’s clean-label formulations or challenges such as reducing sugar or salt — ensuring your products stand out in both taste and transparency.
Solutions for Lighter Formulations
Reducing sugar or salt in formulations can be challenging — but great taste doesn’t have to be lost in the process. Our flavour solutions are designed to bring character, depth, and balance to your products, helping you reduce sugar or sodium while still delivering a full and enjoyable taste experience.
Our Naturally Fabulous flavours Miso, Vanilla, and Crème Brûlée are favourites in this space, thanks to their ability to add richness, warmth, and satisfying flavour complexity.
Solutions for No & Low Alcohol
Creating satisfying flavour in no and low alcohol beverages requires more than just reducing the alcohol — it demands a thoughtful flavour strategy that brings back depth, warmth, and complexity. Our full range of alcohol flavours offers an effective way to fill that gap, helping you deliver authentic taste experiences in lower ABV.
From Tequila to Whiskey, Rum, Gin, and more, our flavour profiles are crafted to bring the character and nuance of the originals, tailored to suit your product and brand.
Solutions that make you feel Fabulous
Functional and health-forward products often bring formulation challenges — but taste shouldn’t be one of them. Our bespoke flavour solutions are designed to bring harmony and appeal to products with added nutrition, botanicals, or active ingredients.
With a wide range of botanical flavours and natural extracts, we tailor each solution to complement your base, aligning with health halo ingredients that reinforce the product’s functional positioning.
Recent Insights and Innovation Highlights
Miso Flavour: The Star Ingredient for Taste and Salt Reduction
In the context of contemporary flavour development, our Miso Flavour
Innovating Hydration: The Future of Flavoured Water
In recent years, hydration has evolved from a basic health
The Floral Flavour Trend: A Blossoming Market
The floral flavour trends isn’t entirely new, but it’s certainly
Accreditations and Certifications
It is the policy of Lionel Hitchen Limited to provide professional and responsive service to all of our customers at all times and to provide safe and legal products and services of the highest possible standards of performance, reliability and specified quality.
All of our product are suitable for vegetarians and vegans.
We operate a strict policy to exclude nuts and sesame seeds from our facilities to give our customers assurance regarding allergen controls.